Artificial intelligence is here – and it will help you understand your customers

Yes, artificial intelligence (AI) is already here – and thankfully, it involves neither Haley Joel Osment or Alicia Vikander. In fact, it has a presence in many, if not most, industries, and its application in the business environment is growing fast.  It’s estimated that enterprise spending on AI technology will increase to $50 billion over the next 10 years.

“Well, that’s nice and all,” you’re probably thinking. “But this has nothing to do with me – only companies like Google and Apple will get involved with that stuff.”

While AI might seem cutting-edge, it is already being applied in a number of different ways – among them, understanding customer feedback and taking action to improve the customer experience. As our very own CEO and cofounder Catherine Havasi explained in a recent Raconteur article, “Truly understanding what the consumer is saying and rapidly responding is becoming more and more critical to business survival – artificial intelligence is key to success in this.”

How, exactly, does AI improve and speed up the process of analyzing feedback and improving the customer experience?  This Raconteur article, which was part of a special report on the impact of artificial intelligence on business, outlines the role that AI plays in this process and in Luminoso’s feedback analysis software.  We invite you to read the article and let us know what you think in the comments!

 

 

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