Over the last decade, text analytics has become increasingly more influential within enterprise businesses. As we prepare for an exciting new product release (check this space next week!), we took a step back to determine exactly what has changed and why it matters.
The most interesting change is in how insights are utilized within organizations. There has been a noticeable shift away from isolating important information within the department that collected it and a greater propensity to share insights not only throughout organizations, but also externally to customers.
Check out the six key ways text analytics has evolved in our infographic:
Have you experienced any of these factors within your organization? Are there any others you feel are worth a mention? Please let us know in the comments!
If you’re thinking of implementing a text analytics campaign, check out some of our other resources to get the ball rolling: