[Infographic] Text analytics: then and now

Over the last decade, text analytics has become increasingly more influential within enterprise businesses. As we prepare for an exciting new product release (check this space next week!), we took a step back to determine exactly what has changed and why it matters.

The most interesting change is in how insights are utilized within organizations. There has been a noticeable shift away from isolating important information within the department that collected it and a greater propensity to share insights not only throughout organizations, but also externally to customers.

Check out the six key ways text analytics has evolved in our infographic:


Have you experienced any of these factors within your organization? Are there any others you feel are worth a mention? Please let us know in the comments!

If you’re thinking of implementing a text analytics campaign, check out some of our other resources to get the ball rolling:

3 thoughts on “[Infographic] Text analytics: then and now

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