What is the value of a good listener?
Personally, it’s the promise of a valuable relationship. If you are a business with customers, it’s also the promise of a valuable relationship, which in turn generates the promise of a successful business. If you listen to your customers, you’ll know who they are, what they want, and how they want it. You’ll listen when they’re unhappy or displeased so you can make them happy . Just like in any successful relationship, if you take care of your customers, they will take care of you.
What are some other qualities of good listeners?
Good listeners are empathetic – they seek to understand what you have to say and can relate. A good listener needs to have the ability to get into their heads and understand their needs, and see from the eyes of the customer.
Good listeners have emotional intelligence – they can focus on the people who are sharing their voice and perspective. It’s clear that if a customer is willing to share their voice, they want to be heard.
Good listeners are unbiased and unprejudiced – they are only going to act on the information provided. A good listener wouldn’t include their preconceived notions or prescribe subjective solutions based on what they thought their customer was going to say, or even worse, what they wanted the customer to say.
Good listeners get to the heart of the why and the what – they are going to go deeper than shallow sentiment and get to the heart of the matter. Without having the ability to dig deeper, you’ll never truly understand the drivers behind your customers.
How do you listen to your customers?
Luminoso is truly the best listener. Our solutions can take all that your customers – and your employees – are saying into consideration and help your company to determine how to make those relationships better. Luminoso listens to things that your customers and employees are saying that you might not have heard otherwise. We can also recognize how certain issues relate to others and connect the dots.
If you’re interested in learning more, please join us on July 23 at 2:00 p.m. for a 15 minute webinar. Follow the link here to register.