Compass Weekly Review: May 8, 2015

Greetings from the world of listening and understanding! And now for another installment from our Denise Christie and what she’s been following through our real-time enterprise listening solution, Compass.

What we saw this week: 

California drought

  • Drought-shaming on Twitter is a thing. People post photos of neighbors who are watering their lawns or otherwise wasting water and add snarky comments.
  • Meanwhile, William Shatner has proposed a solution to the drought: building a pipeline from California to Seattle to take advantage of all the rain they get. He’s planning to launch a $30 billion Kickstarter campaign. Most tweeters mocked the plan.
  • Starbucks received heavy criticism from tweeters and the general public after an article revealed that one of its bottled water brands, Ethos, is sourced and bottled in California. Californian tweeters were angry that part of the state’s limited water supply is being shipped to and sold in other states without a water crisis. In response, Starbucks announced that they would be moving their bottled-water operations to Pennsylvania.
  • Jezebel knows how to get click-throughs! Earlier this week they had an article with the headline “Is the California Drought Producing More Homeless Kittens?” And most of Twitter facepalmed.compass tweet 1 050815
  • And finally today- it is raining in So Cal. Tweeters are very happy. (Side note: as a native Californian, I have to say that this is the first time I’ve seen Californians happy about a rainstorm.)

 Dunkin’ Donuts

More news from the local doughnut shop:

  • Dunkies announced this week that they would remove titanium dioxide from their doughnuts after coming under pressure from a public interest group who said that it is not safe for human consumption. (It is apparently used to make powdered sugar appear brighter, and is also used in sunscreen and paint.)
  • An entire cluster formed around people tweeting in dismay about how long the line at Dunkin’ Donuts is.
  • In other news, Periscope has reached a new low.compass tweet 2 050815

Carly Fiorina

Ms. Fiorina announced that she’s running for president on Monday.

  • Things did not start out well for Ms. Fiorina. She failed to register as a domain name, and one of her critics took advantage of the oversight to build a visualization of how many people she laid off at Hewlett-Packard.
  • Fiorina responded by joking about it during an interview with Seth Meyers. She bought, set it up to redirect to her campaign website, and joked with him that he’d better be nice to her during the interview.
  • Finally this week, she set up a global town hall meeting on Periscope. Most tweets were just links to the Periscope chat.

And, as always, never hesitate to reach out to us if you’d like to learn more about Luminoso and our enterprise listening and analytics solutions. You can contact us at Until next week, folks!

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